We automate the work
you never wanted to do
in the first place.

We build systems that run in the background, so you can stay in the foreground—doing the work only you can do.

Less busywork More craft Calm operations Happy teams Work that flows Less busywork More craft Calm operations Happy teams Work that flows

Our philosophy

Small businesses don't struggle because they lack ambition. They struggle because growth comes with invisible tax: the spreadsheets that multiply, the processes that calcify, the admin that slowly swallows your calendar whole.

Meanwhile, the work you actually love—the careful, considered, human work that made your business worth building—gets squeezed into whatever margins are left.

We think that's backwards.

We build automation that handles the repetitive stuff quietly, reliably, invisibly. Not so you can scale faster or do more. So you can do what you do, better. With full attention. The way you'd want to if you had the time.

What we do

How we help

Data that moves itself

Invoices, reports, imports, exports. The stuff that eats hours every week without anyone noticing—until it's handled automatically.

Workflows that flow

When something happens here, something should happen there. We connect your tools so information goes where it needs to go.

Systems that fit

Off-the-shelf rarely works. We build bespoke solutions shaped around how you actually work—not how software thinks you should.

Bottlenecks found

Sometimes you don't know what's slowing you down. We help you see the invisible friction, then make it disappear.

Who we are

We've been small business owners for 15 years. We get it.

We've spent the last decade and a half helping entrepreneurs and small teams establish themselves online—building the tools and presence they need to do business in the world.

Along the way, we learned something: the businesses we loved working with most were the ones who cared deeply about how they worked. The ones who wanted to grow without losing the personal touch that made them special.

We also learned what it's like to run a small operation with limited resources—where every hour counts, and there's never quite enough time to do things the way you actually want to.

Now we're dedicated to helping businesses like yours reclaim that time. So you can keep doing attentive, human, artisanal work—just with a little less on your plate.

MaiCo-founder

JavierCo-founder

We automate the workyou never wanted to doin the first place.