Less busywork
Calm operations
Happy teams
Work that flows
More craft
Less busywork
Calm operations
Happy teams
Work that flows
Small businesses don't struggle because they lack ambition. They struggle because growth comes with invisible tax: the spreadsheets that multiply, the processes that calcify, the admin that slowly swallows your calendar whole.
Meanwhile, the work you actually love—the careful, considered, human work that made your business worth building—gets squeezed into whatever margins are left.
We think that's backwards.
We build the operational infrastructure that handles the repetitive, the routine, and the complex-but-predictable. Not a few automations bolted onto your existing mess—actual systems, designed around how your business works, that run quietly in the background and keep everything moving.
The result isn't just saved time. It's a business that works the way you always wanted it to but never had the bandwidth to build.
“We don't automate to replace the human touch. We automate to protect it.”
One of our clients —a travel company managing complex group bookings across multiple countries— was spending most of their week on operational work that had nothing to do with their actual craft: syncing booking data, managing rooming arrangements, coordinating communications between agents and travelers across layers of logistics.
We rebuilt the whole flow. Booking data now moves where it needs to go automatically. Rooming lists generate themselves. Communications trigger at the right time, to the right people, without anyone chasing them.
Their team got back 18+ hours a week. Not so they could "scale", but so they could go back to doing what they're actually good at: designing exceptional travel experiences for their clients.
Invoices, bookings, reports, imports, exports. The stuff that eats hours every week without anyone noticing—until it's handled automatically. We connect the systems your business already uses so information flows where it needs to go, without your team being the middleman.
Most businesses run on a series of "and then someone has to..." steps. We replace those steps with systems. When something happens here, the right thing happens there—reliably, every time, without anyone remembering to do it.
Off-the-shelf rarely works for businesses that do things their own way. We build bespoke solutions shaped around how you actually operate—not how some software company thinks you should.
Sometimes you don't know what's slowing you down. We audit how your operations actually run, find the invisible friction, and design it out. Often the biggest wins come from problems you didn't know you had.
Some tasks don't just take time, they take brain. Summarizing, interpreting, categorizing, making sense of messy inputs. The kind of work that leaves you drained without feeling like you accomplished anything. We use AI to carry that load. You stay sharp for the things only you can do.
Most of our clients don't need one automation. They need their operations to work as a system, where data, communication, and decisions flow together instead of living in disconnected tools and someone's memory. That's what we build.
Every engagement starts the same way: we learn how your business actually operates day to day. Not what tools you use. How work moves through your team, where it gets stuck, and what your people spend their time on that they shouldn't have to.
How work moves through your team, where it gets stuck, and what your people spend their time on that they shouldn't have to.
Not a list of automations—a blueprint for how your operations should flow. What triggers what. Where AI can carry the thinking. Where human judgment still matters. How the pieces connect.
We build it, test it, and make sure it works in the real world—not just in theory. And we stick around to make sure it keeps working as your business evolves.
We've spent the last decade and a half helping entrepreneurs and small teams establish themselves online—building the tools and presence they need to do business in the world.
Along the way, we learned something: the businesses we loved working with most were the ones who cared deeply about how they worked. The ones who wanted to grow without losing the personal touch that made them special.
We also learned what it's like to run a small operation with limited resources—where every hour counts, and there's never quite enough time to do things the way you actually want to.
That's why we built And Then. Not as another automation agency selling efficiency for efficiency's sake, but as a partner for businesses that want their operations to run as well as their craft.
Less busywork
Calm operations
Happy teams
Work that flows
Less busywork
More craft
Calm operations
Happy teams
Work that flows